Team SBS

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In the history of SBS Tactical Baits Products, founded in 1981, there have been several brand identity changes, which are justified from time to time by the changing trends and expectations. The company came under Hungarian ownership in 2008, and as a result of two years of work, SBS products were put on the market in 2010 with a new image, logo, website and unique packaging. Almost 13 years have passed since then, and now we felt that we were adapting the company's image to the expectations of the 2020s. The well-known yellow-black color scheme will of course remain, but at the same time, you will find a new font and a new logo symbolizing carp fishing on SBS platforms and product packaging, which better expresses the company's profile and identity.

Since such a change involves a lot of preparation, work and last but not least time. It is important to know for all SBS fans that we will continuously introduce the change of image in terms of products. This also means, that you will be able to meet SBS products with old and new packaging at the same time for a while on store shelves or when placing online orders.

We hope from the bottom of our heart, that you like the new SBS design. We wish you tihgt lines and happy moments with our products at the lakeside!