About us

More than 40 years of experience in the service of successful carp fishing

The story of SBS began in 1981, when SBS International was founded. For more than four decades since then, the brand’s name has been closely linked with modern carp fishing, constant development and outstanding catches.

SBS baits have produced memorable results from the very beginning. In 1986, Kevin Ellis caught a 34.5 kg mirror carp on Lac de Saint Cassien in France, still one of the most legendary venues in carp fishing. Over the years, SBS products have helped anglers set many national and world records, win competitions and land outstanding catches all over Europe.

In Hungary, the SBS story began in 2003, when Zoltán Kovács started distributing the products in the country. Since then, Hungarian SBS teams have achieved excellent results in many domestic and international competitions. Meanwhile, the products have kept proving themselves on all kinds of waters and in every type of fishing situation.

In 2008, SBS Tactical Baits was taken over by the group of companies led by Zoltán Kovács, which opened a new era in the brand’s life. Development and innovation have stayed at the heart of everything since then. The range keeps growing: alongside the classic boilies and baits, it now also includes groundbaits, method products, hookbaits, dips, pellets and tackle.

For SBS, the most important feedback always comes from the bank. That’s why experience, testing and real-world results all play a key role in our product development. Our goal is to put reliable, effective products into anglers’ hands that they can count on for their next big catch.

SBS, more than four decades of experience, so all you have to focus on is the bite!

Kevin Ellis catches a 34.5 kg mirror carp on SBS bait at Lac de Saint Cassien, France, in 1986. Since that famous catch, carp anglers have known the swim as Ellis Point! The catch has since gone down in carp fishing history...

Zoltán Kovács: “This faded photo was taken on our first fishing trip to Serbia. That’s when I fell in love with big-fish angling for good, and thanks to Iván Király, it’s where I first came across SBS baits!”

Rob Hales catches a 40.80 kg record carp on Rainbow Lake, the biggest carp ever caught on SBS bait in the company’s history. Bait: Premium Pop Up - M1